Ajay Kamath

About Me

With over 19 years of digital marketing experience and a certification as a Strategic Chief Marketing Officer from IIM Raipur, I excel in Ad Operations, Email Marketing, and Database Marketing. I have successfully managed teams of over 200 members, overseeing complex campaigns for Advertisers, Publishers, Mobile, and Ad Networks. An Indian Achiever and Atal Achiever Awardee, I am also recognized as the Digital Leader of the Year. My certifications include Microsoft Bing Ads, Google AdWords, DoubleClick QA, and Adobe Campaign Developer, reflecting my commitment to excellence and innovation in digital marketing.

My Journey

Education

Strategic Chief Marketing Officer Program(SCMO) - Indian Institute of Management Raipur, Marketing management, General , Leadership

The Strategic Chief Marketing Officer (SCMO) Program at the Indian Institute of Management Raipur focuses on advanced marketing management, general business strategies, and leadership skills. It prepares executives to lead marketing functions effectively and drive business growth. Graduates gain expertise in strategic decision-making and leadership, positioning them for top marketing roles.

Master Science in Information Technology-KSOU

A Master of Science in Information Technology from KSOU offers in-depth training in software development, data management, and network security. Graduates gain the expertise to excel in IT roles across various sectors.

Maters in Business Administration – NIM

A Master in Business Administration (MBA) from NIM provides comprehensive knowledge in business management and leadership. This program equips students with skills in strategic planning, financial analysis, and organizational behavior. Graduates are prepared for diverse managerial roles in various industries.

Experience

Maveric Systems Limited

At Maveric Systems Limited, the Vice President role involves leading strategic initiatives, overseeing business operations, and ensuring the alignment of departmental goals with the company's overall objectives. This executive position requires strong leadership skills, extensive industry experience, and the ability to drive growth and innovation within the organization. The Vice President collaborates closely with other senior executives to develop and implement policies, manage resources, and enhance operational efficiency.

Kinesso

From June 2022 to January 2024, the individual served as Director at Kinesso, a division of IPG, for a duration of 1 year and 8 months. During this time, they led various strategic initiatives and contributed to significant organizational growth. Their leadership was instrumental in driving key projects and fostering team collaboration.

Theorem

I worked at Theorem from November 2005 to April 2021, progressing from Campaign Management Specialist to Head of Client Delivery, Ops Strategy & Transformation. I managed various teams, oversaw digital marketing and ad operations, and led strategic initiatives, demonstrating strong leadership and project management skills throughout my tenure.

My Skills

Leadership

Inspire others to achieve great things.

Leadership is about guiding and motivating a group towards achieving a common goal.

Digital Marketing

Boost your reach with effective strategies.

Digital Marketing includes SEO, PPC, marketing automation, programmatic advertising, social media marketing, and data analytics.

Team Management

Building cohesive and productive teams.

Team Management involves leading and coordinating a team to achieve business objectives.

Goal Setting

Define and achieve your objectives.

Goal setting frameworks like OKR, KRAs, and BSCs help align efforts with strategic objectives.

Strategic Thinking

Plan for success with strategic insights.

Strategic Thinking is the ability to identify long-term opportunities and challenges and formulate plans to address them.

Customer Centricity

Putting the customer at the heart of business decisions.

Customer Centricity is about understanding and fulfilling the needs of the customers to improve their experience.

Collaboration

Work together to achieve more.

Collaboration is the process of two or more people or organizations working together to achieve a common goal.

Vision Oriented

Stay focused on your long-term vision.

Being Vision Oriented means keeping a clear focus on long-term goals and the steps needed to achieve them.

Financial Acumen

Understand and manage financial resources effectively.

Financial Acumen involves understanding financial principles and applying them to make sound business decisions.

Innovative Mindset

Embrace change and drive innovation.

An Innovative Mindset encourages creativity and the pursuit of new ideas to improve processes and products.

Project Management

Plan, execute, and close projects successfully.

Project Management involves initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals.

Creative

Think outside the box and innovate.

Creativity involves using imagination and original ideas to create something.

Negotiation

Reach mutually beneficial agreements.

Negotiation is the process of discussing terms in order to reach an agreement.

Brand Development

Build a strong and recognizable brand.

Brand Development involves creating and strengthening the brand identity and perception in the market.

Critical Thinking

Analyze and evaluate information effectively.

Critical Thinking is the ability to think clearly and rationally, understanding the logical connection between ideas.

Atal Achievers award -2022

Received this award from Union Ministers in Vigyan Bhavan, New Delhi in December 2022.

Indian Achiever Award – 2022

Received occasion of 62nd National Summit – Atmanirbhar Bharath: Vision of New India

Digital Leader of the Year – 2021

Issued by Top Notch Foundation · Dec 2021.

CEO Club Award 2018

Issued by Theorem India Pvt Limited

Shining Star Award